Be worth discovering. Before they search.
Reach potential customers while they are exploring content, ideas and interests. We build visually engaging discovery campaigns designed to introduce your business before the customer necessarily starts searching for it.
Discuss Your Campaign →Something relevant enters the feed.
Visual storytelling designed around customer interests and intent signals.
Search advertising responds to demand. Discovery advertising can introduce your business earlier in the customer journey.
Your next customer may be interested before they are searching.
People do not spend every moment actively searching for a product or service. They also browse, watch, explore and discover. Those moments can create opportunities for businesses with the right audience strategy and creative.
Discovery-focused advertising combines audience signals, visual assets and responsive messaging to place relevant brands into content environments where customers are already exploring.
Interest happens before intention.
Discovery advertising works differently from traditional keyword advertising because the customer may not yet be expressing their interest through a search.
Passive Interest
A potential customer is browsing content related to their interests, lifestyle, needs or behaviour.
Attention
Relevant creative interrupts the feed naturally enough to earn a moment of consideration.
Active Interest
The customer chooses to explore the offer, visit the business or take another meaningful action.
Show up where people explore.
Discovery campaigns are designed for visual, feed-oriented environments where audiences are consuming and exploring content rather than only typing search queries.
Discover
Introduce visual advertising within personalized discovery-oriented content experiences.
Gmail
Extend promotional messaging into environments where customers are already reviewing new information and offers.
One campaign.
Multiple discovery moments.
Creative assets can adapt across eligible placements, helping the campaign reach audiences in different content environments.
YouTube
Connect visual advertising with audiences exploring video content and recommendations.
Your Website
Continue the story after the click with a destination aligned to the ad and intended action.
The creative has to earn the attention.
Discovery environments are visual. Strong imagery, clear messaging and a recognizable offer help advertising feel intentional rather than like another generic interruption in the feed.
From audience signals to customer action.
Discovery advertising combines available audience signals with campaign assets and objectives to create opportunities for more relevant advertising experiences.
Audience Understanding
Interests, behaviours and available audience information help shape who the campaign is trying to reach.
Relevant Creative
Visuals, headlines and descriptions work together to present an offer suited to the discovery environment.
Customer Action
Interested users can continue to the website, explore the offer, purchase, inquire or complete another campaign objective.
Build the ingredients. Let the campaign create combinations.
Responsive advertising uses supplied assets such as headlines, descriptions and imagery to create combinations suited to different eligible placements and users.
A concise presentation for discovery-oriented placements.
A different arrangement using the same campaign assets.
Responsive creative provides flexibility while maintaining a consistent campaign direction.
Attention is useful when it leads somewhere.
Campaign performance should be evaluated beyond visibility alone. Impressions and clicks help describe engagement, while conversion measurement helps connect advertising activity with meaningful customer actions.
Create something worth discovering.
We bring audience strategy, visual creative, responsive messaging, campaign management and conversion measurement together to build discovery campaigns with a clear purpose behind the attention.
Start Your Discovery Campaign →The right message can create the next customer journey.
Relevant audience. Strong creative. Clear destination.